What does the print and promotional team do?
The print and promotional team is responsible for printing logos on a large variety of promotional products. The artwork required for print and promotional products must be fresh and relevant to effectively enhance a business brand. Marketing your brand is extremely important, but it takes an experienced print and promotional team to ensure your brand stands out. Your brand is your promise to the customer. Remember, customer perception of your company is everything!
Artwork Required for Print and Promotional Products
There are different types of artwork file formats that work best for promoting products and services.
Portable Document Format (PDF) allows designers to share files for anyone to see without the need for graphic design software. Although it is one of the main file formats, it can be one of the trickiest. Artwork within a PDF can be vector or pixel. This is determined by the software used to create the PDF. To spot the differences, specific software is needed.
Encapsulated PostScript (EPS) is a file extension in Adobe Illustrator (AI). EPS is used for vector-based images and can contain both images and text. EPS files are versatile because they can house both bitmap and vector images.
InDesign Files (INDD) is a file extension used in Adobe InDesign. This type of file extension is ideal for creating content for flyers, magazines, newsletters, and books. Basically, any Desktop Publishing software to create informational literature in preparation for distribution.
Ideally, images should have a hi-resolution with a minimum of 300 dots per inch (dpi).
Pantone Matching System (PMS) is a numbering system that identifies colours with a unique number that is universally recognisable. Because these numbers specifically identify the colour it is assigned to, you are ensured that the exact colour chosen for your business artwork will be the same on all printing surfaces.
Vector files are the most print and promotional ready. They are created with lines and shapes that hold information in position. These files are also PMS compatible and interchangeable.
The type of print run required for prints and promotional products must be considered before processing the print job.
What is NOT suitable for most print jobs?
File Formats Not Recommended for Print Jobs
- Corel Draw
- Microsoft Publisher
- Scanned art
- Photographed art
- Any word processing application
File Extensions Not Recommended for Print Jobs
Important: these file extensions have limited options for printing and are not suitable for all print jobs.